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The Unvape Generation
2022
The Unvape Generation is an anti-vaping digital media campaign focused on giving teens respect and empowering them to make healthy choices rather than shaming those who are vaping, with the ultimate goal of lowering the number of Arizona teens who vape.
The campaign includes multiple creative executions and hyper-local, peer-to-peer creative including social video ads, organic social, and a teen and parent-friendly website.
digital media campaign
2023 ADDY
AWARD WINNER
CLIENT
Arizona Department of Health Services
CREDIT
Agency: LAVIDGE
Co-Art Director: Zack Potthoff
Copy Writer: Zack Potthoff
Video Production + Photography: MATTER Films
Web Development: Arizona Department of Health Services
MY ROLE
Art Direction, Design, UI/UX
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