Sometimes, a simple 'thank you' can go a long way. That was the driving force behind the 'The Power of. Thank You' campaign for the Arizona Department of Education that highlights gratitude towards Arizona's educators. It started with a video that featured local student and parent volunteers speaking to the camera and saying their thank you message. From there, it grew to using statements heard in the video as headlines for outdoor boards that would be seen throughout the state. The final piece of the campaign included creating a landing page with a form that the public could fill out with their thank you message. Those messages were turned into graphics posted on the Arizona Department of Education social platforms.