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This.

2020

With underage drinking, vaping, and marijuana use being an ever-growing concern in Arizona, the Governor's Office of Youth, Faith and Family's state-wide initiative, "I've Got Something Better," strives to empower teens to seek out alternative activities.

'This' is a digital media campaign focused that highlights alternative activities for teens through video and social ads, and provides them with an interactive website full of activities, live and virtual events, as well as a list of resources to get help.

Digital media campaign + website

CLIENT

Governor's Office of Youth Faith and Family

CREDIT

Agency: LAVIDGE
Creative Director: Shaun Jensen
Art Director: Zack Potthoff
Copy Writer: Zack Potthoff

Video Production: Sasha Pauszek

MY ROLE

Art Direction, Design

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